Using innovative media tools to help DHL reach an attractive audience with a memorable message

Challenge:

Raise awareness to DHL‘s sustainabilty initiatives

Solution:

Full-service production of a DHL talk show entitled “Global Talk”, which was broadcast worldwide on DW (English) and DW (Deutsch+)

Sponsorship of the TV magazine Global 3000 with an opener and closer

TV spot broadcast worldwide with Global 3000

Banner ad on dw.com

Results:

DW (English) distributed to 485m households worldwide

3.5m Ad Impressions, CTR: 0.60%

Business Area: environmental protection, business, sustainability