case study | DHL

Using innovative media tools to help DHL reach an attractive audience with a memorable message

  • Challenge:

    Raise awareness to DHL‘s sustainabilty initiatives

  • Solution:

    Full-service production of a DHL talk show entitled “Global Talk”, which was broadcast worldwide on DW (English) and DW (Deutsch+)

    Sponsorship of the TV magazine Global 3000 with an opener and closer

    TV spot broadcast worldwide with Global 3000

    Banner ad on

  • Results:

    DW (English) distributed to 485m households worldwide

    3.5m Ad Impressions, CTR: 0.60%

  • Business Area: environmental protection, business, sustainability