case study | European Innovation Council

Employment & Social Rights Forum EESRF 2023

  • Challenge:

    Creating awareness for the European Employment & Social Rights Forum EESRF 2023


  • Solution:

    Digital advertisement campaign on dw.com

    Native newsletter teasers with advertorials in a target group-specific newsletter

    Sponsored content campaign: publication of two articles on dw.com

    Securing workers’ rights in the AI revolution

    Protecting workers’ rights in the age of AI


  • Results:

    2.884.038 ad impressions

    More than 2.000 views on two articles on dw.com


  • Business Area: Research and innovations