case study | Federal Employment Agency

Skilled labor for Germany

  • Challenge:

    Make the BA known as a point of contact for people abroad​

    Provide information about BA/ZAV advice and services ​


  • Solution:

    Banner campaign on dw.com ​

    Linking the banners to the corresponding BA landing page


  • Results:

    1.158.574 ad impressions​

    CTR: 0,18%


  • Business Area: Labor and Social Affairs