case study | German Federal Government

Promoting the Corona-Warn-App

  • Challenge:

    Inform as many people in Germany as possible about the availability of the app and encourage them to download it.

  • Solution:

    Display and video banners in English and Turkish on dw.com for Germany​

    Duration: July – December 2020​

  • Results:

    More than 9.5 million ad impressions​

    13.590 Clicks​

    CTR: 0.14

  • Business Area: Healthcare

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