case study | German National Tourist Board

A culinary journey through Germany supported by the diversity of DW’s global network

  • Challenge:

    Promote Germany‘s culinary attractions

  • Solution:

    Banner campaign ROS on with individual marketing elements for each state

    Branded Facebook posts on DW Travel and DW News

    Teaser in digital DW newsletters for learning German like “Deutsch als Fremdsprache” and “Deutsch im Fokus”

  • Results:

    6m Ad Impressions, 1.2m reach through newsletters

    20% increase of comments on Facebook

  • Business area: travel and food