case study | German National Tourist Board
A culinary journey through Germany supported by the diversity of DW’s global network
Challenge:
Promote Germany‘s culinary attractions
Solution:
Banner campaign ROS on dw.com/english with individual marketing elements for each state
Branded Facebook posts on DW Travel and DW News
Teaser in digital DW newsletters for learning German like “Deutsch als Fremdsprache” and “Deutsch im Fokus”
Results:
6m Ad Impressions, 1.2m reach through newsletters
20% increase of comments on Facebook
Business area: travel and food