case study | Greek National Opera

Brand awareness and new visitors for Greek National Opera

  • Challenge:

    Increase brand awareness and attract new audiences to visit the opera productions

  • Solution:

    TV spots worldwide on DW (English)

    Digital (video-)banner campaign on dw.com/english

  • Results:

    18 TV spots on DW (English)

    260.000 ad impressions on dw.com/english

  • Business area: culture

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