Using social ad campaigns to reinforce positive ideas and make the world a better place

Challenge:

Raise international awareness of IFAD’s initiatives for rural women

Solution:

Banner campaign ROS on dw.com/english

Facebook branded posts on DW Global Society

TV spot campaign on DW English and DW Deutsch

Results:

More than 750k ad impressions on dw.com

TV spots distributed to xx TV households worldwide

Business area: NGO