case study | International Fund for Agricultural Development

Using social ad campaigns to reinforce positive ideas and make the world a better place

  • Challenge:

    Raise international awareness of IFAD’s initiatives for rural women

  • Solution:

    Banner campaign ROS on dw.com/english

    Facebook branded posts on DW Global Society

    TV spot campaign on DW English and DW Deutsch

  • Results:

    More than 750k ad impressions on dw.com

    TV spots distributed to xx TV households worldwide

  • Business area: NGO

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