case study | Ironhack

Start your tech career with Ironhack

  • Challenge:

    Creating awareness for the „Bildungsgutschein“ as a starting aid for a tech career in Germany.


  • Solution:

    Billboard campaign on dw.com/english

    Native newsletter teasers with advertorial in a target group-specific newsletter: Focus on German

    Branded Instagram post on DW Deutsch lernen


  • Results:

    CTR: 0,11%

    More than 700 thousand recipients, average click rate of 8,4% on the teaser

    Instagram post with more than 100 interactions


  • Business Area: Education