case study | Leica AG

Offering premium prizes in cooperation with top brands to build buzz for a documentary special

  • Challenge:

    Promote Leica’s Instagram photo competition “100 years of Bauhaus”

  • Solution:

    Promotional sweepstakes for “100 Years of Bauhaus” documentary special integrated on and Instagram

    Banner campaign ROS on

    Branded Facebook posts on DW Euromaxx and DW Digital

  • Results:

    > 1m ad impressions on

    more than 400 competition entries from 45 countries

    more than 500k interactions around the competition on social media

  • Business Area: Culture and Lifestyle