Offering premium prizes in cooperation with top brands to build buzz for a documentary special

Challenge:

Promote Leica’s Instagram photo competition “100 years of Bauhaus”

Solution:

Promotional sweepstakes for “100 Years of Bauhaus” documentary special integrated on dw.com and Instagram

Banner campaign ROS on dw.com/english

Branded Facebook posts on DW Euromaxx and DW Digital

Results:

> 1m ad impressions on dw.com/English

more than 400 competition entries from 45 countries

more than 500k interactions around the competition on social media

Business Area: Culture and Lifestyle