case study | Mercedes Benz

Using DW’s global network to promote one of Germany’s most well-known brands

  • Challenge:

    Promote one of Germany’s most renowned brands to an upscale international audience

  • Solution:

    Using DW’s global network to run a TV spot campaign on our German channel

  • Results:

    TV spots distributed to more than 16 million TV households worldwide

  • Business area: Automotive