case study | State Chancellery of Saxony
A unique infomercial campaign to promote Saxony as an economic center
Challenge:
Promote Saxony as an economic center for inventors and entrepreneurs
Solution:
Infomercial campaign on dw.com/english
Infomercial campaign on the channels DW English, DW Deutsch and DW Deutsch+
Results:
TV spot distributed to TV households worldwide
Business area: Business