case study | State Chancellery of Saxony

A unique infomercial campaign to promote Saxony as an economic center

  • Challenge:

    Promote Saxony as an economic center for inventors and entrepreneurs


  • Solution:

    Infomercial campaign on dw.com/english

    Infomercial campaign on the channels DW English, DW Deutsch and DW Deutsch+


  • Results:

    TV spot distributed to TV households worldwide


  • Business area: Business