case study | State Chancellery of Saxony

A unique infomercial campaign to promote Saxony as an economic center

  • Challenge:

    Promote Saxony as an economic center for inventors and entrepreneurs

  • Solution:

    Infomercial campaign on dw.com/english

    Infomercial campaign on the channels DW English, DW Deutsch and DW Deutsch+

  • Results:

    TV spot distributed to TV households worldwide

  • Business area: Business

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