case study | Visit Berlin
Using DW's global presence to bring attention to Berlin's first-class medical facilities
Working with dw.com on our campaign was excellent. We were extremely satisfied with the results - especially with the possibility of using the multilingual platform to target different audiences.
Challenge:
Bringing attention to Berlin‘s first call medical facilities by using DW’s global presence and trustworthiness
Solution:
Banner campaign ROS on dw.com Chinese, Arabic and Russian in Sticky Wide Skyscraper format
Results:
More than 1.7m Ad Impressions
CTR: 0.40% due to precise targeting
Business area: medical and health care