case study | Visit Berlin

Using DW's global presence to bring attention to Berlin's first-class medical facilities

Working with on our campaign was excellent. We were extremely satisfied with the results - especially with the possibility of using the multilingual platform to target different audiences.
- Michaela Kehrer, Project Manager / Medical Tourism Manager

  • Challenge:

    Bringing attention to Berlin‘s first call medical facilities by using DW’s global presence and trustworthiness

  • Solution:

    Banner campaign ROS on Chinese, Arabic and Russian in Sticky Wide Skyscraper format

  • Results:

    More than 1.7m Ad Impressions

    CTR: 0.40% due to precise targeting

  • Business area: medical and health care