Generating attention for a high-level debate with strong mixed-media messaging

Challenge:

Promote the Digitising Europe Summit held by the Vodafone Institute for Science and Communication

Solution:

Banner advertisement ROS on dw.com/english

Branded Facebook posts on DW Deutsche Welle and DW Digital

Newsletter teaser campaign in DW’s most successful newsletter for learning German called “Deutsch im Fokus“

Advertorial on dw.com with direct links to the event and the registration

Results:

Increased awareness among the target audience

Tap new digitally savvy audiences with a high interest in European developments

Business area: Event