case study | Vodafone Institute for Science and Communication

Generating attention for a high-level debate with strong mixed-media messaging

  • Challenge:

    Promote the Digitising Europe Summit held by the Vodafone Institute for Science and Communication


  • Solution:

    Banner advertisement ROS on dw.com/english

    Branded Facebook posts on DW Deutsche Welle and DW Digital

    Newsletter teaser campaign in DW’s most successful newsletter for learning German called “Deutsch im Fokus“

    Advertorial on dw.com with direct links to the event and the registration


  • Results:

    Increased awareness among the target audience

    Tap new digitally savvy audiences with a high interest in European developments


  • Business area: Event