case study | Vodafone Institute for Science and Communication
Generating attention for a high-level debate with strong mixed-media messaging
Challenge:
Promote the Digitising Europe Summit held by the Vodafone Institute for Science and Communication
Solution:
Banner advertisement ROS on dw.com/english
Branded Facebook posts on DW Deutsche Welle and DW Digital
Newsletter teaser campaign in DW’s most successful newsletter for learning German called “Deutsch im Fokus“
Advertorial on dw.com with direct links to the event and the registration
Results:
Increased awareness among the target audience
Tap new digitally savvy audiences with a high interest in European developments
Business area: Event