case study | WWF International

Worldwide awareness for ‘Earth Hour’ 2021​

Earth Hour 2021 broke all records! It is having partners like DW that we could achieve such amazing results and put a spotlight on Earth’s most urgent environmental issues.
- Bonnie Chia | Head, Brand | Communications and Marketing | WWF International

  • Challenge:

    Creating global awareness for “Earth Hour” on March 27 2021, one of the world’s largest grassroots movements for the environment​

  • Solution:

    Placement of 35 TV spots on DW English ​

    Using the DW network for a global display and video campaign on

  • Results:

    Run time: 2 months ​(February 1 to March 27 2021)

    35 TV spots on DW English​

    5.2 million ad impressions / 7,965 clicks

  • Business Area: Nature and Environmental Protection