case study | WWF International
Worldwide awareness for ‘Earth Hour’ 2021
Earth Hour 2021 broke all records! It is having partners like DW that we could achieve such amazing results and put a spotlight on Earth’s most urgent environmental issues.
Challenge:
Creating global awareness for “Earth Hour” on March 27 2021, one of the world’s largest grassroots movements for the environment
Solution:
Placement of 35 TV spots on DW English
Using the DW network for a global display and video campaign on dw.com/en
Results:
Run time: 2 months (February 1 to March 27 2021)
35 TV spots on DW English
5.2 million ad impressions / 7,965 clicks
Business Area: Nature and Environmental Protection