case study | WWF
Protecting forests and biodiversity
Challenge:
Awareness for the forest campaign: The focus was on the fate of the sloth, which was used as a representative symbol for the millions of species that are threatened by a loss of habitat.
Solution:
Broadcast of 100 TV spots on DW Deutsch and DW Deutsch+
Using the DW network for a comprehensive online campaign in German-speaking countries
Results:
run time: 2 months
100 TV spots
5.5 million ad impressions/3,375 clicks
Business Area: Nature and Environmental Protection