case study | WWF

Protecting forests and biodiversity

Deutsche Welle has given our forest protection campaign even more visibility. We are pleased about the positive response to our TV spots and the banner campaign.
- Annika Magdorf, Editor Brand Management & Development

  • Challenge:

    Awareness for the forest campaign: The focus was on the fate of the sloth, which was used as a representative symbol for the millions of species that are threatened by a loss of habitat.

  • Solution:

    Broadcast of 100 TV spots on DW Deutsch and DW Deutsch+

    Using the DW network for a comprehensive online campaign in German-speaking countries

  • Results:

    run time: 2 months

    100 TV spots

    5.5 million ad impressions/3,375 clicks

  • Business Area: Nature and Environmental Protection