case study | WWF
Protecting forests and biodiversity
Deutsche Welle has given our forest protection campaign even more visibility. We are pleased about the positive response to our TV spots and the banner campaign.
Challenge:
Awareness for the forest campaign: The focus was on the fate of the sloth, which was used as a representative symbol for the millions of species that are threatened by a loss of habitat.
Solution:
Broadcast of 100 TV spots on DW Deutsch and DW Deutsch+
Using the DW network for a comprehensive online campaign in German-speaking countries
Results:
run time: 2 months
100 TV spots
5.5 million ad impressions/3,375 clicks
Business Area: Nature and Environmental Protection