case study | Climate Action

Support of the UN campaign "Climate Action"

We much appreciate the free ad space Deutsche Welle is providing to our campaigns, allowing critically important messages on climate action to reach new audiences ahead of the UN Climate Change Conference (COP26).
- Nanette Braun, Director of Campaigns, United Nations Department of Global Communications

  • Challenge:

    Raise global awareness about the importance of taking urgent climate action.​

  • Solution:

    Using the DW network for a global display and video campaign on dw.com/en.

  • Results:

    Run time: 2 months (June – August 21)​

    138,735 ad impressions / 9,182 clicks, CTR: 6,6%

  • Business Area: Nature and Environmental Protection

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