case study | Goethe-Institut
A Newsletter Campaign to address a specific target group and draw attention to language learning products
Challenge:
Promote Goethe Institut’s multiple German courses and certificates for learners of German
Solution:
Newsletter teaser campaign in DW’s most successful newsletter for learning German called “Deutsch im Fokus“
Advertorials on dw.com with various direct links to the German class offers of Goethe Institut
Results:
High reach through newsletters
Business Area: Foreign Language Acquisition