case study | Goethe-Institut

A Newsletter Campaign to address a specific target group and draw attention to language learning products

  • Challenge:

    Promote Goethe Institut’s multiple German courses and certificates for learners of German

  • Solution:

    Newsletter teaser campaign in DW’s most successful newsletter for learning German called “Deutsch im Fokus“

    Advertorials on with various direct links to the German class offers of Goethe Institut

  • Results:

    High reach through newsletters

  • Business Area: Foreign Language Acquisition