„Learning German“ with Cornelsen​

Challenge:

Drawing worldwide attention to Cornelsen’s educational media, materials, and courses in the field of “German as a foreign language“ lecturers.

Solution:

Native newsletter teasers with advertorial in three target group-specific newsletters:​

– German teacher info​

– Focus on German​

– German as a foreign language​

Branded Facebook posts on DW Deutsch lernen​

Results:

More than 2.5 million recipients, average click rate of 10.5% on the teaser​

Facebook posts with up to 950 interactions​

Business area: Foreign Language Acquisition