case study | Cornelsen

„Learning German“ with Cornelsen​

  • Challenge:

    Drawing worldwide attention to Cornelsen’s educational media, materials, and courses in the field of “German as a foreign language“ lecturers.

  • Solution:

    Native newsletter teasers with advertorial in three target group-specific newsletters:​

    – German teacher info​

    – Focus on German​

    – German as a foreign language​

    Branded Facebook posts on DW Deutsch lernen​

  • Results:

    More than 2.5 million recipients, average click rate of 10.5% on the teaser​

    Facebook posts with up to 950 interactions​

  • Business area: Foreign Language Acquisition